OBJECTIVES
• To take advantage of this 'main meal' market to win a position among all networks.
• To be a growth engine for the Entremont brand.
• To become a co-leader on the Raclette market.
STRATEGY
• To saturate production capacity on the Loudéac site based on the volume/price strategy.
• To diversify and give our products added value in the hot meal market (raclette, tartiflette, cheese 'crémeux', etc.) by setting up dedicated industrial facilities. These can either be internal and thus take advantage of our vast cheese-making expertise, or external and based on partnerships.