AOC

Thanks to the AOC product range, we are deeply rooted in our regions and traditions, and can continue to convey our cheese-making know-how within the Group.
*AOC: Appellation of Certified Origin

OBJECTIVES

• To be a growth lever for the Entremont brand.
• To favour differentiation and not volume/price strategy.
• To rank among the leading AOC products.

STRATEGY

• To ensure development of the Entremont brand across all our AOC* products and drive the market in other networks (e.g. food services) to optimise our profitability.
• To develop partnerships in new AOC *products.
• To rely on a network of cheese dairies / cooperatives to supply us with cheese wheels, and handle maturing and packaging in-house.
*AOC: Appellation of Certified Origin.

The SAVOIES

ENTREMONT ALLIANCE has a subsidiary in Savoie – LES FROMAGERIES DE LA TARENTAISE – producing Beaufort, AOC Savoie Gruyère and Raclette de Savoie. The company collects 16 million litres of milk from our local partner-producers. Our Savoie range now also includes Reblochon thanks to a partnership with the FLUMET cooperative.

La FRANCHE COMTÉ

COMTÉ
The subsidiary JURAGRUYÈRE is a major player in the Comté segment with its 33% market share of the leading French AOC* cheese (55 000 t. in 2007). This prime position is backed by two integrated cheese factories, 43 cheese dairies for the supply of cheese wheels, three maturing sites and a packaging site.
*AOC: Appellation of Certified Origin

MORBIER
In 2008, our Chalet de Vevy cheese factory processed more than 4 million litres of milk resulting in the production of 515 tonnes of Morbier and unpasteurised raclette.

HAUTE SAÔNE

AOC GRUYÈRE
ENTREMONT ALLIANCE is the first company to market this recent AOC* cheese. It set up a new company – TERROIR DE HAUTE SAÔNE - in partnership with PÂTURAGE COMTOIS for this very purpose. The company produces our non-matured cheeses using a highly specific technology to guarantee product quality.
*AOC: Appellation of Certified Origin

EMMENTAL GRAND CRU
ENTREMONT ALLIANCE market 6,700 t. of this quality seal cheese, i.e. more than 37% of the market share. A partnership was formed with MILLERET to set up a state-of-the-art production facility in Haute Saône to ensure optimum quality and consistency.

VOSGES

AOC* MUNSTER
Our takeover of ROUSSEY in October 2008 has enabled us to add Munster to our range of AOC products and expand our range of organic products.
We aim to organise our organic product range around this well-established subsidiary with regards to both industrial and sales development.
*AOC: Appellation of Certified Origin.