Private labels

STAKES FOR THE FUTURE

In an increasingly competitive European marketplace, ENTREMONT ALLIANCE must maintain its leading position in the Emmental segment and extend its product range with specific and differentiated products.

OBJECTIVES

• To be one of the principal partners of Private Labels and discount store brands at European level.
• To be proactive with our customers in differentiated products.

STRATEGY

Our strategy is based on the Group's dual industrial strategy: a "volume/price" approach, based on the sale of basic products at attractive prices; and a "differentiation" approach, to put the Group's cheese-making expertise at the service of Private Labels in order to meet their needs in terms of specific characteristics and innovation.

ACTION PLAN

• To dedicate a proportion of our Brittany facilities to low cost production, which is central to ENTREMONT ALLIANCE volume/price strategy, while at the same time optimising facilities dedicated to differentiation.
• To develop a genuine partnership policy with our customers.

Testimony: "With our 2009-2012 plan, we aim to achieve a high degree of specialisation in our plants in both the volume/price and differentiation sectors. We can therefore continue to perform well on markets where competition is the only relevant issue, while providing distributors with flexible, innovative solutions tailored to their requirements."