International

STAKES FOR THE FUTURE

• To meet market demand by adapting to a constantly changing economic, political and cultural climate.
• To go global by capitalising on our many areas of expertise.

OBJECTIVES

To increase our presence in the international marketplace by:
• diversifying our range of branded products, Private Labels or B-to-C sector brands.
• developing specific products for B-to-B or dairy manufacturers.

STRATEGY

To forge sustainable industrial, business or capital-based partnerships with other players on the global scene to increase and sustain our presence in the long term.

ACTION PLAN

In 2008, numerous projects launched in 2007 came to completion:
• Development of Entremont branded Comté in the USA.
• Development of non-matured cheese sales for processed cheese manufacturers.
• Creation of a market to sell Emmental to China in order to manufacture a product tailored to Chinese consumers.

VOLUME PER ZONES

• AFRICA : 16%
• AMERICAS : 11%
• ASIA : 4%
• MIDDLE–EAST : 38%
• CEE* : 4%
• RUSSIA/CIS : 27%
*CEE : Central and Eastern Europe

Testimony: "In the international arena, there are two essential elements: adapting to markets and forging partnerships. 2008 gave us some fine examples. I am particularly referring to our investment in Cheddar production. For us, this involved setting up a specialised production facility, consolidating a partnership with a manufacturer with a strong brand, and developing a totally new product. This is a particularly important example as it can be done again."