Entremont brand

The Entremont brothers from Haute-Savoie were among the first people in France to predict the success of Emmental. As early as the 1950s, they brought the first Emmental wheels down from the mountain pastures to be matured in their ripening rooms in Annecy (Haute-Savoie).

Emmental is a ‘fromage de garde’ (meaning it improves with age), which is known for its superior taste and is fast becoming a leading name at hypermarket and supermarket cheese counters. It takes pride of place on cheese boards but is also becoming the cooking ingredient of choice in its grated form.

Created in the 1960s, the Entremont brand is largely behind this success. Its famous slogan "Entremont, c'est autrement bon" (scrumptiously good Entremont) is a promise of quality with a difference, and as Entremont is first and foremost a cheese maker, the brand certainly delivers.

The brand's strong values
Entremont represents tradition and invention, high quality and appeal, authenticity and attractiveness, and conveys values of superior taste and difference. This has earned it a place on cheese counters… and in consumers' hearts.

One brand to dominate the world of cheese
From its beginnings as an Emmental specialist, the brand has expanded its expertise to new cheeses: AOC* (Comté, Reblochon, Morbier, Beaufort and Gruyère), cheese portions and grated cheese, hot meals and light cheeses, etc. Thanks to the continued expansion of its operations, today it markets 21,000 tonnes of cheese in France, Europe and world-wide.

The key elements of the brand's strategy

To create value
• To continue to enhance its brand appeal and bring added value to the company and its customers.

To build on the basics
• To ensure the brand's difference and relevance.
• To strengthen our foothold in Europe, and further a field.
• To increase turnover by introducing new products.
• To communicate more effectively to make ourselves more visible on cheese counters and for the consumer.