Deli counters

STAKES FOR THE FUTURE

• To make our cutting (full-service cheese counter) business in hypermarket/supermarket chains the living showcase of our work ethic and our cheese-making expertise.
• To support our differentiation with the finest AOC* and quality seal products.

OBJECTIF

To continue to enhance our product range based on traditional cheeses which have been awarded AOC status and quality seals (or Labels), guaranteeing superior taste quality, such as Emmental Grand Cru Label Rouge, Comté and AOC* Gruyère, Beaufort, Morbier, Reblochon and Label Rouge raclette.
*AOC: Appellation of Certified Origin

STRATEGY & ACTION PLAN

• To promote the development of fresh-cut cheese.
• To continue to expand our "cutting" (full-service cheese counter) product range with the arrival of new leading products, including AOC* Gruyère, Munster and an organic cheese range.
• To consolidate our sales organisation.
• To position the Entremont Fromager brand as a major stakeholder at hypermarket and supermarket full-service cheese counters.
• To increase awareness of the Juramont brand among wholesalers.

Testimony: "As heirs to Entremont's cheese-making expertise, we are practically the only company still to mature pressed cheese in warm curing rooms in the traditional way. This lengthy maturing process alone can bring the cheese wheels to their full taste potential. Thanks to this expertise, we were awarded exclusive use of the latest AOC* cheese designation, AOC* Gruyère."
*AOC: Appellation of Certified Origin